Some Like It

The 16th annual Luxe Pack exhibition, dedicated to packaging for luxury products, succeeded by remaining true to one of the most basic elements of the market it serves—limited access.

Held in Monte Carlo, Monaco, Luxe Pack does not set out to attract more and more exhibitors each year. Rather, the organizers are content to keep the event about the same size (approximately 320 exhibitors) because it spotlights only suppliers of the best in high end packaging, according to Pierre-Yves Maisonneuve, president of Luxe Pack.

The strategy is working. Attendance at this year’s event, Oct. 22-25 at the Grimaldi Forum, set a new record of 5,307 professional visitors, up 11.5% over 2002. While the largest contingent present are French, this year there was a larger percentage of international attendees (51.3% were from France and 48.7% were from other countries).

This year, Luxe Pack expanded its conference program to include five presentations in a “Direct from..” approach that discussed the latest country-specific trends in luxury goods from Brazil, Germany, Italy, the U.S. and the U.K.

Around the Luxury World

Luxe Pack is continuing to expand its events on an international scale. Luxe Pack Brazil will run March 17 and 18 at the Espaço Unique in Sao Paulo, Brazil.

Luxe Pack New York will be back at the Metropolitan Pavilion in New York City for its second edition, June 8 and 9. “Luxe Pack New York can be somewhat larger in terms of exhibitors,” said Maisonneuve. He added, “But, it will be a selective event. We want to stay true to the luxury spirit.”

The Luxe Pack New York partnership with The Fragrance Foundation is continuing and will again display FiFi finalists at the event.

The organization is considering the possibility of other Luxe Pack locations in the future but, “It has to be a place that has a tradition of luxury,” stressed Maisonneuve.

More information, contact Elaine Hamnett, KX Associates at (212) 925-2507; E-mail: [email protected].